When: February 4-7, 2027Where: Orlando to Gilbert's Resort, Key Largo, FL

Solos BeachBonanza

Sponsors and partners

Partner with the Bonanza.

Put your brand where the people are: on the road, on the beach, and in the films. The 2027 title partnership is available.

Confirmed 2027 partners

Already riding with us.

  • F100 Squad

    Presenting the Friday Beach Party

  • Mickey Thompson Tires & Wheels

    2027 Partner

  • Auto Metal Direct

    2027 Partner

  • Solos MFG

    2027 Partner

Why partner

More than a logo on a banner.

  • Four days, not one

    Your brand rides from the SEMA MPMC crowd in Orlando, down about 385 miles of Florida road, to the beach and the show.

  • The people who build

    Builders, drivers, shops, creators, and the families who come with them. Real enthusiasts, not passersby.

  • Filmed every year

    Ford Era has filmed the Bonanza every year, and magazines like Street Trucks and Motortopia have covered it.

  • Every package built with you

    No off-the-shelf bundles. Tell us what a win looks like and we'll shape a partnership around it.

Show vehicles
1752026
Spectators
2,5002026
Vehicles
250+Expected 2027
People
2,500+Expected 2027
Days
4Feb 4-7, 2027
Edition
5thSince 2023

Five years of numbers

2027 partnership levels

Find the right fit.

Every package is built with you. Tell us what a win looks like and we'll put a proposal together.

  1. Available!

    01

    Title Partner

    The whole weekend, starting Thursday in Orlando, with an optional Sunday Everglades cruise still being planned.

  2. 02

    Presenting Partner

    Saturday's show at Gilbert's Resort in Key Largo.

  3. 03

    Road to the Keys Partner

    Friday's convoy from Orlando down to the Keys, about 385 miles of Florida.

  4. 04

    Beach Party Partner

    Friday night on the sand. For 2027 this is presented by F100 Squad.

  5. 05

    Gold Partner

    A strong presence at the weekend, shaped with you.

  6. 06

    Supporting Partner

    Support the weekend and meet the people who build, drive, and film these trucks.

Partnership inquiry

Let's talk.

Tell us about your brand and what you want out of the weekend. We reply personally.

Selling at the show instead? Apply to vend

Partnership inquiry

Tell us a little about yourself and your plans for the Bonanza.

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Bonanza 2027

Register your ride